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A child is riding a tricycle wearing a helmet with a disgustingly smug expression on her face. She looks across at the road and sees a woman (presumably her mother) driving a car. They progress side by side for a while. A boy riding a skateboard gets out of the way of the tricycle. The car pulls into the driveway outside the garage. The tricycle also reaches the spot and spills a bucket of paint.

How is this supposed to make someone more likely to buy that model car?

Why are advertisements in the US so bad?

Comments

  1. UnknownJune 8, 2017 at 12:27 PM

    That is the car that would appeal to women demographies that will supposedly make their daughters look upto them (and their life choices) and wish they will go from riding a tricycle to that same model of a car when they grow up.

    Too bad Advertisements all over (online/TV/magazines, etc) are geographically localized and are not personalized based on user behavior and demographic preferences. (Yes, even Google and Youtube are awful in that regard!)

    ReplyDelete

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